What is the difference between Rewrite query and Synonyms?
In summary, the primary distinction between these two features lies in their outcomes:
Rewrite Query completely alters the result set, generating a new set of results based on the modified query.
Synonyms enhance the current result set by introducing additional results that align with alternative terms or variations provided by the user.
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Rewrite query | Rephrase a selected query, delete it entirely, and/or establish preferred filters along with preset values for presenting search results to your clients. | Providing Alternative Suggestions: If certain brands or products aren't available in your catalog, guide the client towards similar items that meet their needs. Adapting to User Behavior: Our analytics enable you to observe how users modify their searches. If a particular search returns notably better results, we suggest redirecting users to this set of results right away. Clarifying Ambiguous Queries: Recognize terms in search queries that are vague or too broad, leading to search results with low conversation, and rephrase them for better specificity. Improving Product Visibility: Through a strategic application of filters and values, you can prioritize key products or promotions and increase their visibility.
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Synonyms | Indicate terms with the same meaning. These terms do not need to be present in your catalog. This allows users to find items using various forms of the word with identical meanings. | Adopting Client Terminology: Clients often use their own terms and variations of words not present in your catalog. Synonyms accommodate these variations, ensuring customers can find products using their preferred terminology. Supporting Multilingual Users: Help multilingual users by allowing them to search for products using terms from their preferred language, even if it differs from the store's primary language. Resolving No-result Queries: Empty result sets represent lost opportunities. Utilize analytics to identify alternative terms customers use to search for items not found under the initial query. Add these terms as synonyms to improve search accuracy. Using the Original Title: Use synonyms for products with original names that are no more part of your catalog, especially if customers still use these terms even after re-titling. Including Missing Attributes: If modifying product data is challenging but essential for searchability (e.g., specific codes), upload these missing attributes as synonyms. This approach ensures products remain searchable despite data limitations.
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