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Our recommenders types are defined by the strategies they use. In short, this means that each type of recommender uses its own method to decide how to recommend and which items to suggest.

Here is an overview of our most common recommenders types and their placements:

Recommender type

Description

Placement

Alternative products

Similar to the currently viewed product.

product detail

Product complements

Complements for the currently viewed product.

product detail

Basket pop-up

The product complements that are shown in the pop-up.

pop-up (after adding item to basket)

Buy more in Basket

Complements to all products in the basket detail.

basket

Most popular in category

Best-sellers diversified to show as many subcategories as possible.

category

Recommended for you

Similar to products viewed but not bought.

home page, 404

Last seen

Last seen products.

home page, category, product detail, 404

News

Products by added date or labeled as "New".

home page, category, 404

Discounts

Products by discounts or labeled as "Discount".

home page, category, 404

Best-sellers

Best-sellers considering margin, novelty, and discount.

home page, category, 404

Products in articles

Recommended products relevant to the article.

article detail

Most popular in brand

Best-sellers from certain brand diversified to show as many categories as possible.

brand

Articles in articles

Recommended similar articles to the article.

article detail

For a more comprehensive overview of each placement and additional pro tips, click below: