What is it?
ℹ️ Items in the Luigi's Box catalog have a unique identifier called an identity. This is typically a URL address or code like an ID or SKU number.
More on item identity can be found here
We use these object identities to match collected analytics data with catalog data. This allows us to track client interactions (such as clicks, impressions, and conversations) for each catalog item. We can then adjust our model's behavior accordingly.
❗A low percentage of matched items likely indicates a mismatch between analytics and catalog identities.