Synonyms
People often search for products using their own unique words. They may use one word, while your catalog contains items described with slightly different terms but carrying the same meaning.
For instance, a client searches for a "sofa," but in your catalog, the word used is "couch."
The algorithm is unable to recognize this connection, resulting in no relevant results for the given query.
🔍 Solution
Set up a synonym for the word in your catalog. To do so, head to the Synonyms tab under the Catalog section.
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💡Useful tip 💡
These queries can also be valuable for your marketing team in creating better product descriptions based on the phrases customers commonly use. By understanding the language and terminology preferred by your customers, your marketing team can tailor product descriptions to resonate with the target audience.